SALING, Saling; SULARSO, Raden Andi; BUDIWAN, Teddy Indira; NUGRAHA, Aat Ruchiat; RISDWIYANTO, Andriya. Leveraging authentic brand storytelling and generative artificial intelligence for brand differentiation to enhance consumer engagement in the digital marketing ecosystem . Lentera Negeri, [S. l.], v. 7, n. 1, p. 1808–1821, 2026. DOI: 10.29210/993560. Disponível em: https://www.lentera.eloracenter.org/lentera/article/view/356. Acesso em: 29 sep. 2026.